The world of football and cryptocurrencies continue to merge as the Italian Serie A club S.S. Lazio steps into the crypto market with the S.S. Lazio Fan Token offering, otherwise known as LAZIO. The token was initiated on the Binance platform through an Initial Exchange Offering, with Binance becoming a significant jersey sponsor of Lazio. The move is part of a larger partnership where Binance is to pay €30M over two year period to Lazio, in a deal that underlines a shift towards the crypto space in football's commercial operations.
The NFT ticketing system for Lazio was also launched in cooperation with Binance, further encapsulating the club's purpose of integrating innovative technology with fan experiences. In a unique bid to increase fan engagement, Lazio's fan token holders can elect the club shirt sponsor's color, underpinning the direct influence and interaction the fans are gaining through token purchases.
The token has been drawing significant traction, owing largely to initiatives like fan token airdrops, and is considered a top watch out in the World of sports-related cryptocurrencies.
S.S. Lazio Fan Token News Analytics from Wed, 13 Oct 2021 07:00:00 GMT to Tue, 02 Jul 2024 16:11:22 GMT - Rating 7 - Innovation 6 - Information 7 - Rumor -2