Paris Saint-Germain (PSG), renowned football club, has made substantial strides in the fintech domain by integrating cryptocurrencies into its financial strategy, adopting
Bitcoin as treasury reserve as part of a modern treasury management strategy. This strategic move prominently positions PSG as the first major sports club to embrace digital assets so boldly.
PSG's advancements haven't been limited to Bitcoin: they've also entered the
Web3 space and have begun looking for developers to bolster their online presence. The club, in collaboration with
Matchain, is working on enhancing fan engagement through Web3 innovations. The club's cryptocurrency, referred to as the
PSG Fan Token, has experienced significant volatility, surging by 18% following the club's Champions League victory but also falling despite the team's continued success.
PSG also announced a joint venture with
PSG Labs and Bitpanda, launching a new 'Vision Token'. As a result, the influence of PSG and its partners has grown in the footballing world, driving
Bitcoin adoption to become mainstream in the sports community.
Amid the growth, PSG has in some instances faltered, as exemplified by the befuddlement following a penalty shootout against Liverpool. This incident involved a coin toss scenario that left even seasoned pundits such as Jamie Carragher asking questions. Even so, the club’s fintech journey continues unabated.
PSG Coin News Analytics from Thu, 07 Sep 2017 07:00:00 GMT to Thu, 14 Aug 2025 07:00:00 GMT -
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